User Researcher là gì? Lộ trình

01User Researcher là ai?

User Researcher (UXR) là chuyên gia research user behavior + need. Phân loại theo method: (1) Qualitative researcher — interview, observation, diary study (depth, why); (2) Quantitative researcher — survey, analytics, A/B test (breadth, what); (3) Mixed-method — both. Phân loại theo phase: (1) Generative research — discover problem trước design (foundational); (2) Evaluative research — test design + measure usability; (3) Strategic research — market + persona long-term. Phân loại theo focus: (1) Product researcher; (2) Service designer-researcher — broader service touchpoint; (3) Design strategist — strategy + business; (4) Field researcher — emerging market, ethnographic. Phân loại theo career: (1) Junior UXR; (2) UXR; (3) Senior UXR; (4) Lead / Principal UXR; (5) Director of Research. Phân loại theo employer: (1) Tech in-house; (2) Research consultancy — Userhabits, NielsenIQ, Decision Lab; (3) Design agency; (4) Freelance.

Khác với Market Research — Market broader (sales + brand + competitor), UXR focus user behavior with product. Khác với Data Analyst — Data quant only, UXR qual + quant. Khác với UX Designer — UX Designer design, UXR research + inform design. Một số UX Designer làm research light, but dedicated UXR deeper. Hợp tác chặt với: UX Designer + Product Designer, Product Manager, Data Analyst, Engineer (technical feasibility), Marketing (persona, segment), Customer Support (góp ý channel).

Research question + method design

Recruit + conduct study

Analyze + synthesize insight

Report + present + advocate

Gợi ý tìm ảnh "user researcher UXR interview usability test laptop note research insight studio professional"

User Researcher — voice of user

Vị trí trong quy trình sản xuất

UXR hoạt động throughout product cycle — discovery, design test, launch monitor. Báo cáo Lead UXR / Head of Research / Head of Design / Head of Product. Per study: 1-6 tuần. Office work + field visit. Remote-friendly. Continuous (multiple study parallel).

02Công việc của một User Researcher

1. Research question + study design

Foundation. Stakeholder interview: PM + Designer + Engineer — what they need to know. Research question define: clear, answerable. Method selection: interview, survey, usability test, diary, ethnographic — match question. Sample design: target user, sample size (5-8 for usability, 20-50 for interview, 200+ for survey). Discussion guide / survey draft. Pilot test: 1-2 participant test guide. Recruit plan: internal panel, external agency.

Stakeholder + question
Method + sample
Pilot test

Gợi ý tìm ảnh "user researcher study design research question stakeholder workshop method studio professional"

Study design

2. Recruit + conduct study — primary work

Cốt lõi. Recruit participant: screener, schedule, incentive. Interview / usability test: 30-90 phút per session — semi-structured, probe, listen. Diary study: participant log daily 1-2 tuần. Ethnographic / field visit: home visit, shop along. Survey distribute: panel, email, in-product. Note + record: video, transcript. Live observation: stakeholder watch session (with consent).

Recruit + schedule
Interview + test conduct
Field + diary + survey

Gợi ý tìm ảnh "user researcher interview participant remote zoom note semi structured studio professional"

Interview + test

Gợi ý tìm ảnh "user researcher field visit ethnographic home Vietnam observe diary study professional"

Field + ethnographic

3. Analyze + synthesize insight

Transcribe + tag: Dovetail, Reduct, Otter.ai. Affinity mapping: cluster theme từ note. Quantitative analysis: survey data SPSS, R, Python, Tableau. Pattern identify: across participant, recurring theme = insight. Persona build: representative user archetype. Journey map: user end-to-end experience + pain. Opportunity area identify: where can product improve. Hypothesis form: for next lần lặp.

Transcribe + tag
Affinity + pattern
Persona + journey + opportunity

Gợi ý tìm ảnh "user researcher affinity mapping cluster theme Dovetail synthesis insight studio professional"

Synthesize insight

4. Report + present + advocate + impact

Report write: 10-30 page comprehensive — insight + evidence + recommendation. Executive summary: 1-page TL;DR. Highlight video clip: powerful quote + behavior. Present: design team + PM + engineer + leadership. Insight repository: archive cho future reuse. Advocate for change: push for action per insight. Measure impact: did design change happen, did metric improve.

Report + executive summary
Present + advocate
Impact measure

Gợi ý tìm ảnh "user researcher present insight stakeholder report video clip executive summary studio professional"

Present + impact

03User Researcher cần giỏi gì?

Listening + interview

Research method literacy

Synthesis + pattern

Writing + storytelling

Stakeholder + influence

Curiosity + empathy

Listening + interview

Active listening. Probe (5 why). Non-leading question. Hold judgment. Read: "Just Enough Research" (Hall), "Interviewing Users" (Portigal), "The Mom Test" (Fitzpatrick).

Research method literacy

Qualitative + quantitative method. Statistics basic (mean, median, significance). Sampling. Bias awareness. Read: "Quantifying the User Experience" (Sauro + Lewis), "Observing the User Experience" (Kuniavsky).

Synthesis + pattern

Connect dot across participant. Theme distill. Insight crystallize. Tools: Dovetail, Reframer, Miro, FigJam. Read: "Universal Methods of Design" (Martin + Hanington).

Writing + storytelling

Report writing concise + compelling. Narrative arc. Quote use effectively. Visual + data combo. Read: "Storytelling with Data" (Knaflic), "Made to Stick" (Heath).

Stakeholder + influence

Present + push back tactfully. Sell insight to busy PM + leadership. Build research culture. Long-term relationship. Read: "Articulating Design Decisions" (Greever).

Curiosity + empathy

Genuine curious about user life. Empathic. Non-judgmental. Cultural sensitivity. Patient — research take time. Anthropological mindset.

04Làm cách nào để trở thành User Researcher?

Học HCI / Psychology / Anthropology 4–6 năm

Nền tảng: Human-Computer Interaction, Psychology, Anthropology, Sociology, Cognitive Science. Master's PhD common. VN: ĐH KHXH&NV Tâm lý học / Xã hội học / Nhân học, ĐH KHTN Khoa học Máy tính + HCI minor, RMIT Information Systems + Design Thinking, FPT Polytechnic UI/UX có Research. Quốc tế: Carnegie Mellon HCI (top), Stanford d.school Design Thinking, Georgia Tech HCI, University of Washington HCDE, UCL Bartlett, Royal College of Art Service Design.

Junior UXR 2–4 năm

Entry. VN: VNG (Zalo), MoMo, Tiki, Lazada VN, Shopee VN, Grab Vietnam, Be Group, VinGroup, FPT Software, F88, Sky Mavis, Datasection, Cốc Cốc, Holistics, Decision Lab Vietnam (research agency biggest), NielsenIQ Vietnam, Kantar Vietnam, FTA Research, Indochina Research, Q&Me, Acuity Insights, Onside Studio, MOD agency; freelance via Toptal, Upwork. Quốc tế: Google UXR, Meta UXR, Microsoft, Amazon, Atlassian, Spotify, Airbnb, Pinterest, Reddit, Figma; research consultancy frog, IDEO, IDEO U, Method Studios research arm.

UXR 4–7 năm

Full role. Lead study independently.

Senior / Lead UXR 7–12 năm

Senior. Lead research program. Mentor.

Director of Research 12+ năm

Top role. Lead research org.

Sự nghiệp User Researcher

Lộ trình dài hạn: (1) Director of Research / Head of UX; (2) Founder research consultancy; (3) Crossover to Product Strategy / Service Design; (4) Academic + lecturer; (5) Author + thought leader; (6) Crossover to ResearchOps — niche but growing role. Lương: VN UXR junior 15-30M/tháng; mid 30-65M; senior 65-130M; Lead 130-250M+. Quốc tế: $80K-$130K junior; $130K-$190K mid; $190K-$270K senior; $270K-$450K Lead/Director. UXR demand growing fast — every tech company invest. ResearchOps tool boom (Dovetail, UserTesting) sign of maturing field.

User Researcher
User Researcher (Nhà nghiên cứu người dùng)

03Vị trí công việc liên quan

User Researcher
User Researcher (Nhà nghiên cứu người dùng)

03Vị trí công việc liên quan

04Phần mềm sử dụng

05Các khóa học liên quan

06Tác phẩm liên quan— từ cộng đồng CINs

01User Researcher là ai?

02Công việc của một User Researcher

1. Research question + study design

2. Recruit + conduct study — primary work

3. Analyze + synthesize insight

4. Report + present + advocate + impact

03User Researcher cần giỏi gì?

04Làm cách nào để trở thành User Researcher?

User ResearcherUser Researcher (Nhà nghiên cứu người dùng)

03Vị trí công việc liên quan

User ResearcherUser Researcher (Nhà nghiên cứu người dùng)

03Vị trí công việc liên quan

04Phần mềm sử dụng

05Các khóa học liên quan

06Tác phẩm liên quan— từ cộng đồng CINs

01User Researcher là ai?

02Công việc của một User Researcher

1. Research question + study design

2. Recruit + conduct study — primary work

3. Analyze + synthesize insight

4. Report + present + advocate + impact

03User Researcher cần giỏi gì?

04Làm cách nào để trở thành User Researcher?

User Researcher
User Researcher (Nhà nghiên cứu người dùng)

User Researcher
User Researcher (Nhà nghiên cứu người dùng)